Establishing the Brand System
I created FarmboxRx’s brand guidelines as a foundation for all print and digital work. They covered logo usage, color, typography, photography, graphics, and iconography—giving the brand a clear, consistent visual language across every touchpoint.
Logo Guidelines
Rules for logo usage ensured consistency and protected brand integrity across applications.
Color System
A structured palette balanced recognition with accessibility, including primary, secondary, and pairing rules.
Photography Direction
Photography guidelines directed imagery for products, recipes, and lifestyle contexts, keeping visuals approachable and health-focused.
Supporting Elements
Photography guidelines directed imagery for products, recipes, and lifestyle contexts, keeping visuals approachable and health-focused.
Certain details (typeface names, HEX codes, measurements) have been blurred or replaced for confidentiality. Visual layouts and system structure remain authentic.
Custom Iconography
While most FarmboxRx icons were sourced to maintain consistency, I created a custom set of seven icons from scratch to support unique needs.
These included four for a magazine spread on exercises and three for a recycling insert, ensuring they aligned seamlessly with the brand’s style.
These included four for a magazine spread on exercises and three for a recycling insert, ensuring they aligned seamlessly with the brand’s style.
Stairs Exercise
Countertop Exercise
Vacuum Exercise
Can Exercise
FRx Box
Box Liner
Ice Pack
Applied Icons
Exercise icons featured in FarmboxRx magazine spread.
Recycling icons designed for sustainability insert.
Print Communications
I had the chance to design with purpose, helping bring FarmboxRx’s mission—breaking down barriers to health equity through nutrition and health literacy—to life. I developed the brand guidelines that kept everything consistent and applied them across large-scale publications and targeted outreach. This included taking creative ownership of the FarmboxRx magazine, designing content-heavy health education booklets, and producing flyers and member letters. Many of these materials were also translated into Spanish, making the company’s message accessible to diverse communities nationwide.
Nationwide Magazine
I took full creative ownership of the FarmboxRx magazine, overseeing design, layout, and consistency across issues. Distributed nationwide to over half a million people, the magazine delivered accessible health and nutrition content tailored to diverse audiences.
Each issue of FarmboxRx Living focused on accessible health and nutrition education. I developed layouts for features, recipes, and wellness content, ensuring clarity, visual balance, and alignment with the brand’s mission.
For the “Strong Bones” feature, I developed a layout that balanced educational content with visual warmth. Custom illustrations paired with lifestyle photography helped make the exercises approachable while staying true to the brand’s focus on accessible health and wellness.
Each issue of FarmboxRx Living was designed to translate health education into approachable, visually engaging stories—spanning nutrition, wellness, and preventive care.
Health Education Booklets
Booklets served as in-depth resources on specific health topics, such as diabetic care, maternal health, and chronic condition management. They were designed to balance detailed information with visual clarity, and many were also translated into Spanish to broaden accessibility.
Targeted Flyers & Member Letters
Flyers and member letters supported community engagement and health initiatives with concise, approachable messaging. Whether encouraging regular checkups, promoting active lifestyles, or sharing program details, these materials were designed to be visually direct and easy to digest. A large portion of these pieces were also translated into Spanish, ensuring inclusivity across diverse member populations.
