Designing for iRedeem meant capturing their role as the bridge between organizations working toward healthier outcomes and the individuals they serve. They source and deliver everything from glucose monitors and fitness trackers to therapeutic products and wellness memberships, tailored to each partner's goals and budget. I build the sales and pitch materials iRedeem uses to recruit new partners, from healthcare organizations and insurers to consumer wellness brands like Fitbit — including capability decks, fulfillment and financial/regulatory reporting slides, and member journey maps that walk a prospective partner through real use cases, like maternal health support. Each piece was crafted to make iRedeem's range and flexibility clear to a partner evaluating them for the first time.
I design the product side of those pitches: kit photography and unboxing sequences for programs like HealthyBlueNC's Emergency Preparedness Kits. Beyond the pitch itself, I create the credit applications, capability one-pagers, and email templates that support outreach afterward. Whether it's a capabilities deck, a member journey map, or a follow-up email, these materials were designed to stay consistent and on-brand across every touchpoint. I designed a GIF-based email signature that was adopted company-wide, and I maintain the collateral templates the team still uses today.
/ Presentations
/ Product Visuals
/ Print + Digital
