Developed tailored advertising campaigns for various cities, focusing on local culture and sustainability initiatives. For San Francisco, the ads emphasized athleticism and nature, reflecting the city's active lifestyle and natural beauty. In New York, the approach was straightforward with real images, catering to the fast-paced, on-the-go nature of the city. Tokyo's ads took a more artistic direction, inspired by the city's anime and cartoon culture, offering a vibrant and creative visual experience.