AHORA is an independent branding project — identity, packaging system, typography, advertising campaign, and web concept.
Most skincare is sorted by gender before it's sorted by anything that matters — skin type, tone, or step. AHORA removes that sorting entirely. The system is built around what actually applies to everyone: a simple routine, and the color of your skin. Every product is available in every tone, and the routine stays just as simple no matter which tone you choose.
Skin has tone. It doesn't have gender — and neither does this system.
The mark is built from two swirls of different weight — a smaller step leading into a larger one, standing in for a routine rather than a category. An earlier version merged the male and female symbols into one shape, solving for inclusion by combining two categories. This version removes categories from the mark entirely.
/ Packaging
/ Stationery
/ Bags
/ Campaign
