AHORA is a conceptual branding project, self-initiated — brand identity, packaging system, typography, advertising campaign, and web concept.
Most skincare is sorted by gender before it's sorted by anything that matters: skin type, tone, or step. AHORA removes that sorting entirely. The system is built around what actually applies to everyone. A routine you move through in order: cleanse, treat, moisturize — one that works the same way regardless of skin type.
Skin has tone. It doesn't have gender — and neither does this system.
The mark is built from two swirls of different weight — a smaller step leading into a larger one, standing in for a routine rather than a category. An earlier version merged the male and female symbols into one shape, solving for inclusion by combining two categories. This version removes categories from the mark entirely.
/ Brand Identity
/ Packaging
/ Stationery
/ Bags
/ Campaign
/ Web
